YeeHoO was established; YeeHoO's first pure cotton baby sleeping bag and baby rompers launched.
About Us
YeeHoO's core belief and spirit originates from a mother's desire to take care of her baby. Since its establishment in 1995, YeeHoO has consistently focused on providing high-quality daily necessities for infants aged 0–3 years, and extending to the needs of those aged up to 6 years. From high-quality baby homewear and sleeping bags, to baby strollers and cribs, YeeHoO—a high-end Chinese brand for infants and children—has joined hands with top international brands for mothers and infants, to set up collections and stores that cater to the needs of babies and children. It has established a "Chinese brand, globally manufactured" model, and provides solutions in terms of clothing, feeding, sleeping travelling and companionship to families and children in China, enabling them to enjoy a high-quality lifestyle.
Brand Positioning
We provide premium life necessities to children
CORE COMPETITIVENESS
Safety standards give baby comfort
Since it was established, YeeHoO has always attached immense importance to quality and safety of infants and children's clothes. For example, YeeHoO's internal standards for baby homewear established in 1995, already meet the Safety Technical Code for Infants and Children's Textile Products (GB 31701-2015), which strictly regulates the technical requirements for the external seam design of washing marks and enforced by China since June 1st, 2016.
Correct children's clothing labels should include information such as manufacturer's name and address, product name, product number or specification, fiber composition and content, maintenance method, implemented product standards, product quality grade, product quality inspection certificate and safety category.
A
Infant Textile Product
B
Children's textile product in direct contact with skin
C
Children's textile product not having direct contact with skin
* GB31701-2015—safety technology classification for infants and children’s textile products, mentioned in the Safety Technical Code for Infants and Children’s Textile Products (GB31701-2015).
Superior
First-class products
Qualified products
Based on different implementation standards, textile products, including clothing of all kinds, are divided into three grades: Superior products, First-class products and Qualified products.
YeeHoO baby homewear have undergone strict testing at the national certification and accreditation laboratory, including special tests such as heavy metals, decomposable aromatic amine cancer-causing dyes, phthalate, combustion performance, color fastness, PH and formaldehyde.
"M" - Qualified
YeeHoO has more than 600 nationally certified baby nurses, to provide more professional, considerate and comprehensive services to parents, helping them raise their children better, and being a part of their child’s development.
BRAND TIMELINE
1995
1996
YeeHoO launched outer clothing series.
1998
YeeHoO's baby strollers and cribs launched in the market.
1999
YeeHoO rated by the China Consumers Association as the "Only recommended product" in baby clothing.
2002
YeeHoO broadened product categories and introduced partner brands.
2003
YeeHoO vigorously developed baby products and created the "baby space" concept.
2004
YeeHoO rated as "Leading Brand within the Same Industry" by Beijing consumers, as well as one of the "Top Ten Famous Brands in Children's Clothing Industry in the Chinese Market", because of its product quality, reputation and service.
2008
YeeHoO won "China Brand Value Champion" based on (ABAS) Expert System Committee assessment
2009
YeeHoO won "Asia Famous Brand Awards", and rated as one of the "Top Ten Excellent and Recommended Brands" in Guangdong's infant and childcare industry.
2010
YeeHoO rated as "Guangzhou Well-known Trademark" by the Guangzhou Administration for Industry and Commerce.
2011
YeeHoO won "Guangdong Top Brand Product".
2012
YeeHoO won the "National Certificate of Stable and Qualified Products for Quality Inspection" and "Parents Brand Star Home Supplies Excellence Award".
YeeHoO won "Consumers most favorite brand" award at the annual selection activity of children, baby and maternity industry.
2013
YeeHoO selected as one of "China's Top Ten Children's Wear Brands".
2014
YeeHoO rated by the 5th China's Consumer Economy Forum, as the most influential textile brand in 2014, in China's consumption market – one of the "Top Ten Fashion Brands".
2015
YeeHoO won "Best of the Best" in Robb Report – "The Best Chinese Baby Brand Award".
2016
YeeHoO by Traumeland Spring Air 3D sponge mattress won the gold medal at the 15th (2016) Windmill Award for Innovative Design in China's Toy and Children's Products.
2018
YeeHoO won 2018CBME AWARDS of China's Children-Baby-Maternity Industry – Annual Influential Brand (Children's Wear Category).
2020
YeeHoO was selected as the "leader" of enterprise standards in 2019-2020 for two consecutive years.
2021
YeeHoO was awarded CTJPA Retail Innovation Award -2020 Model Enterprise of Business Innovation.
2022
YeeHoO participated in the compilation and revision of the group standard of China Garment Association, and obtained the standard revision certificate of T CNGA 35-2022 "Gauze Clothing for Infants and Children".
CORPORATE CULTURE
Vision
Every child, YeeHoO's growth ambassador.Mission
Caring for children - humanity's futureValues
Caring for your child with parents' love Parents' Love – Caring, Responsible and Sincere Team Spirit – Share Love, Responsibility and Mutual Benefit Craftsman Spirit – Dedication, Excellence and Perfection Embracing Change – Open, Change and Innovate Integrity and Morality – Honest, Reliable and EthicalBrand Slogan
High-end baby life specialistSLOGAN
LOVE FOR MY BABY